KarlieRobinson.com

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Re: Have you seen this?

without comments

On 07/10/2010 09:54 PM, D. S. wrote:

http://www.scientificamerican.com/article.cfm?id=microsoft-imagine-cup

No I hadn’t seen it yet, but MS is losing ground to companies like Google and their “Don’t be Evil” stance on business. So how does a company become less evil? They start finding projects for the good of the order and shout it from the rooftops every time they do something that’s even a little bit generous.

It’s actually very cleaver of them from a marketing point of view. They know that they still have market and mind share and while the majority of their clientele isn’t looking at FOSS, they’re adopting some FOSS like programs to soften up their image.

The biggest thing to consider is the basics of business. Throwing money at a problem isn’t usually an effective solution. Yes, MS has lots and lots of money to solve problems with, but FOSS has enough momentum now that no matter what MS does they can’t regain the ground they’ve lost. Their only hope is to slow the exodus now that there is a public awareness of alternatives and that the choices aren’t half bad.

My best advice – remember there is choice. When things like this come up, remind people that the HFOSS project has been doing this same thing for a while now. When MS wants to talk Education, bring up OLPC and such. Yes, it’s good that they’re putting money to good use, but they didn’t invent some of these ideas, nor are they the only players on the field.

It no longer has to be about how FOSS is like commercial, but it can be about how commercial has to be like FOSS and behave like human beings to remain relevant in the changing tech environment.

~Karlie

Written by Karlie

July 11th, 2010 at 10:30 am

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