I was able to bring in 2151new followers in the first week. My biggest daily gain was 740 followers and I averaged about 307 per day. Pretty good considering I didn’t follow anyone over that first weekend so I could see what flushing would do to my gains.
I’ll admit there are still some frustrations, but all-in-all, I seem to be on track to making the 10k in 21 days.
If you look closely, the dates in the graph jump from February 23 to March 1 because I was in Michigan cleaning my Grand Father-in-law’s house and there is no internet connection there. Also, I work from home and am usually at my computer, so I don’t have a data plan or fancy apps for my phone – heck, my cell phone barely makes calls, so I didn’t tweet much or follow while I was there.
At first I was going to get the daily numbers to see if there were any ups or downs to record, but decided to go to my original plan and simply record numbers on the day’s I’m actually working at getting 10k.
My next observation is that you don’t need someone with more than 10,000 followers to find a good list to mine. 2,000 is good enough for most cases. My reason for this is because I’m seeing there are a lot of people on Twitter in the same quantity vs. quality race that I’m in. I’d eventually like to use my lists for interactions and I haven’t seen the value of #TeamFollowBack just yet. There is a lot of following going on, but I haven’t watched these Tweeps long enough to form an opinion on their marketing value. So while they may be helpful in my goal for 10k, I’m not jumping on their bandwagon just yet. If there’s something I’m missing, please don’t hesitate to leave a comment below.
The opposite end of the Follow-back spectrum are those that don’t follow back at all. I’ll be moving to Michigan this summer and spent March 1 following people who used the #Michigan hash and followed a prominent newspaper. Since these folks are interested in Michigan news and/or using the pound sign to create searchable terms, I thought they’d be good folks to follow and perhaps follow me back as I attempt to bring my Small Business expertise to a state that could use an economic boost.
I was wrong and for the 78 followers who did come on board, I flushed 919 people on March 2 who didn’t follow back. OUCH!
Now maybe this is just a Michigan thing, or maybe it’s because my tweets were dull, but when @SocialMichigan doesn’t follow back, I’m thinking it’s not all me. Though from SocialMichigan’s following/followers ratio of 51/488 it seems they’re missing the social aspect of Twitter and simply trying to broadcast.
I was also very disappointed that the local Chambers and Downtown Development Agencies (DDA) didn’t follow back either. These are precisely the people I could help as I set up my Small Business consulting firm and want to learn more from, but I won’t actively search and follow Michiganders in the remainder of this experiment. Maybe after I reach 10k and begin to pare down the list, but for now, they just end up in my flush list the next morning.
While I’ll admit to turning off my followers notifications right now, in the past I looked at every new follower. If you want to use Social Media Marketing for your business, looking at new followers should be priority number 1. Twitter, Linked-in, and facebook are all about the ability to interact and network with people you wouldn’t always have a chance to meet and talk with. If you don’t have time to peek at profiles, you shouldn’t bother with Social Media. Work on other areas of your business instead.
If you have any questions or comments about my Twitter 10k, feel free to leave me a note, below. Otherwise a tweet, Thumbs up or sharing on your favorite service would be greatly appreciated. ~Karlie