Full Spectrum Copywriting

I’ve just been hired for what initially was billed as a Search Engine Optimization (SEO) job. The thing is, when I’m done, the website isn’t going to be optimized just for the engines. If I do my job well, the site will also be optimized for sales conversions. Let me …

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How do you market a website anyway?

I can’t really give you a silver bullet on marketing the site. The marketing is going to be dependent on who your target audience is and the product/service you’re selling. You can use search engines to pull in clients. This article I wrote can help you understand some of the …

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Websites that work for Small Business

A website doesn’t have to be complex to be an effective tool for Small Business owners. The key to making a website work for you is taking advantage of the passive nature of websites. Websites, in their natural state, just sit around waiting for someone to browse the content. They …

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